COM4002 Website Design report help

Solution.pdf

Assignment Brief 

As part of the formal assessment for the programme, you are required to submit a Website Design assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. 

Learning Outcomes: 

After completing the module, you should be able to: 

1) Identify design, usability and accessibility issues involved in delivering web-based 

applications 2) Demonstrate knowledge and understanding of website planning and design 

processes 3) Understand web technologies, development environments and implementation 

methods. 4) Design, implement, test and document a website solution for a well-defined 

scenario. 5) Apply a range of problem-solving techniques to the development of a website 

solution. 6) Graduate Attributes - Discipline Expertise: Knowledge and understanding of chosen field. Possess a range of skills to operate within this sector, have a keen awareness of current developments in working practice being well-positioned to respond to change. 

Your assignment should include a title page containing your student number, the module name, the submission deadline and a word count; the appendices if relevant, and a reference list in Arden University (AU) Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work. 

Maximum word count: 3000 words 

Please note that exceeding the word count will result in a reduction in grade proportionate to the number of words used in excess of the permitted limit. 

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Assignment Task 

You are required to do an individual assignment with a scenario involving the design, implementation and testing of a prototype static website to meet the specified requirements, plus documentation of the design implementation and testing. We recommend you follow the given tasks below for better assignment structure and presentation. 

Background: Bicycle rental service is becoming a popular business model in many cities for locals, tourist, business delivery, and higher education students. They are seen as a cheaper and more environmentally friendly option. Research and create a website that promotes a bicycle rental service. Focus on a small business module as opposed to large scale big business models. 

Tasks: Task 1 - The Case Study: Present your case study based on the topic presented above. (L.O.1., 300 words, 5%) 

Task 2- Background Research: Review at least ten websites promoting businesses similar to your case study. Reflect on the design, usability, features (functionality) and accessibility of these websites. You may present your findings in a summarised tabular format. (L.O.1., 600 words, 15%) 

Task 3- Web Planning: Using a defined approach to modelling, present a plan for your website to include design, usability, functionality, and accessibility features. Your plans should separate design specification from content. (L.O.2., 700 words, 20%). 

Task 4- Web Design: Based on your findings in tasks 2 and 3, make your web technologies recommendations including choice of URL, service provider, and method of implementation (L.O.3., 400 words, 10%). 

Task 5- Implementation and Testing: Implement your website and provide testing logs. You should provide screenshots of every page with an explanation of any design, usability, functionality, and accessibility features included. (L.O.4 and L.O.6, 600 words, 40%) 

Task 6- Optimisation: Suggest ways to optimise your website using search engines, mobile accessibility, advertising revenues, and local exposure. (L.O.5., 400 words, 10%). 

The word limits are just a suggestion for word distributions. You are free to change this distribution provided your overall does not exceed 3000 words. 

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Formative Feedback 

You have the opportunity to submit tasks at designated milestones during the running of the module to receive formative feedback. 

The feedback is designed to help you develop areas of your work, and it helps you develop your skills as an independent learner. 

If you are a Distance learning student, your work must be submitted to the tutor as follows: Submit task 1 by the end of week one, task 2 and 3 by the end of week two, task 4 and 5 by the end of week four, and finally, submit task 6 by the end of week five. If you are a Blended leanring student, your tutor will provide further instruction. 

Informative feedback is to allow time for you to reflect on the instructor’s recommendation and draft your final submission. 

Formative feedback will not be given to work submitted after the above date. 

Guidelines 

You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system. 

The My Study Skills Area on iLearn contains useful resources relating to referencing. 

You must use the AU Harvard Referencing method in your assignment. 

Additional notes: 

Students are required to indicate the exact word count on the title page of the assessment. 

The word count excludes the title page, tables, figures, diagrams, footnotes, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count See ‘Word Count Policy’ on the homepage of this module for more information. 

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Submission Guidance 

Assignments submitted late will not be accepted and will be marked as a 0% fail. 

Your assessment should be submitted as a single Word (MS Word) or PDF file. For more information please see the “Guide to Submitting an Assignment” document available on the module page on iLearn. 

You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is on the homepage of your module and also in the Induction Area). 

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Assessment Criteria (Learning objectives covered - all) 

Level 4 is the first stage on the student journey into undergraduate study. At Level 4 students will be developing their knowledge and understanding of the discipline and will be expected to demonstrate some of those skills and competences. Student are expected to express their ideas clearly and to structure and develop academic arguments in their work. Students will begin to apply the theory which underpins the subject and will start to explore how this relates to other areas of their learning and any ethical considerations as appropriate. Students will begin to develop self- awareness of their own academic and professional development. 

Grade Mark 

Bands Generic Assessment Criteria 

First (1) 

80%+ Outstanding performance which demonstrates the ability to analyse the subject area and to confidently apply theory whilst showing awareness of any relevant ethical 

considerations. The work shows an excellent level of competence and confidence in managing appropriate sources and materials, initiative and excellent academic writing skills and professional skills (where appropriate). The work shows originality of thought. 

70- 79% 

Excellent performance which demonstrates the ability to analyse the subject and apply theory whilst showing some awareness of any relevant ethical considerations. The work shows a high level of competence in managing sources and materials, initiative and very good academic writing skills and professional skills (where appropriate). The work shows originality of thought. 

Upper second (2:1) 

60- 69% 

Very good performance which demonstrates the ability to analyse the subject and apply some theory. The work shows a good level of competence in managing sources and materials and some initiative. Academic writing skills are good and expression remains accurate overall. Good professional skills (where appropriate). The work shows some original thought. 

Lower second (2:2) 

50- 59% 

A satisfactory to good performance which begins to analyse the subject and apply some underpinning theory. The work shows a sound level of competence in managing basic sources and materials. Academic writing skills are satisfactory and expression remains accurate overall although the piece may lack structure. Satisfactory professional skills (where appropriate). The work lacks some original thought. 

Third (3) 

40- 49% 

Basic level of performance in which there are some omissions in understanding the subject, its underpinning theory and ethical considerations. The work shows a basic use of sources and materials. Academic writing skills are limited and there are some errors in expression and the work may lack structure overall. There are some difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative. 

Marginal fail 

30- 39% 

Limited performance in which there are omissions in understanding the subject, its underpinning theory and ethical considerations. The work shows a limited use of sources and materials. Academic writing skills are weak and there are errors in expression and the work may lack structure overall. There are difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative. 

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29% and below 

A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations. The work shows little evidence in the use of appropriate sources and materials. Academic writing skills are very weak and there are numerous errors in expression. The work lacks structure overall. Professional skills (where appropriate) are not developed. The work is imitative. 

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