Marketing And Services Management Individual Essay

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Marketing and services management Individual Essay

ModuleTitle	Marketing and Services Management
CRN	Jan & March 33225 June & July 33316 RKC Deliveries
Level	7
Module Leader/ Assessment set by	Dr. Peter Reeves
Assessment title	Coursework 2 – Individual Essay
Submission deadline/ Assessment dateand time	See OnlineCampus
Mode of submission	The assessment should be submitted via OnlineCampus.
Assessed intended learning outcomes	Critically and effectively assess the value of theories, concepts and models to the practices of the service sector and how they manage service quality; Critically assess the relationship marketing (RM) approach in marketing theory and practice and evaluate critically the importance of ‘interactions’, ‘networks’ and service processes in modern marketing; Demonstrate critical awareness of ‘experiential marketing’, and how this can be complemented through Social Media Marketing in a way with which organisations and consumers can ‘co-create value’.
Weighting within module	This assessment is worth 50% of the overall module mark.
Task details and instructions	Critically evaluate how research based on the gap model of service quality has evolved over time , and how it is useful in in understanding customer relationships with organisations. Illustrate your answer with real life examples (100 marks) As a guide you should: Review the academic literature on the gap model of service quality (30 marks) Review what is meant by customer relationships using academic literature (30 marks) Evaluate the connections between the gap model and customer relationships using academic literature (15 marks). Illustrate throughout your answer the theory of gap model and customer relationships using examples (25 marks). Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised.Please show in your list of references an appropriate breadth and depth of references relevant to the topic. Your work must be correctly referenced throughout in the Harvard format. Your assignment should be word processed and produced in an appropriate academic style. The font should be 12, and be double spaced. The work should be completed on an individual basis. We have set up a draft submission area so that you can check whether your work is adequately referenced. You are strongly advised to make use of this system. WARNING – ACADEMIC MISCONDUCT The University’s policy on Good Academic Conduct applies. Plagiarism, collusion and other forms of misconduct identified by the Policy are serious offences leading to potentially very severe disciplinary consequences. Cases of academic misconduct WILL be reported. In a nutshell plagiarism means passing off somebody else’s efforts as your own work. The following are NOT permitted: Copying somebody else’s work in whole or in part Getting somebody else to help you with the specific content of your assignment (only general discussion with somebody else about the topics covered in the assignment is permitted – not discussion about the specific assignment contents) Getting somebody else to correct your work Copying (or cutting and pasting) text or web site content into your assignment without attribution of the source with full academic referencing Quoting more than 100 words of text verbatim even with attribution to the source Any student who assists another student to plagiarise or collude (by allowing their work to be copied or by specific assistance/checking another student’s work) or participates in any other form of misconduct is ALSO guilty of misconduct and will be penalised along with the student who has been assisted.
Word count/duration (if applicable)	Your assessment should be 3000 Words (+/- 10%) excluding references. As a guide, you should divide the word count approximately in proportion to the allocation of marks. No appendices are permitted. Word count in tables is included in the permitted word count.
Marking criteria/scheme	Marks for your assessment will be allocated based on the following criteria 70+ Very good discussion of the gaps model of service quality and customer relationships in a digital marketing context. There is very good presentation style, flow between sections and sequencing of the different sections. 60 to 69 Good discussion of the gaps model of service quality and customer relationships in a digital marketing context. There is good presentation style, flow between sections and sequencing of the different sections. 50 to 59 Satisfactory discussion of the gaps model of service quality and customer relationships in a digital marketing context. There is competent presentation style, flow between sections and sequencing of the different sections.
Penalties for exceeding word count/duration	You will incur a penalty if you submit an assessment which exceeds the word count parameters stated above. The penalty for doing so will be a reduction of 10 marks from your final grade.
Feedback arrangements	You can expect to receive summative feedback within two weeks from submission deadline.
Support arrangements	askUS The University offers a range of support services for students through askUS. Academic Misconduct The University takes all forms of academic misconduct seriously. This includes plagiarism, asking someone else to write your assessment for you or taking notes into an exam. You can find out how to avoid academic misconduct here. Assessment Information If you have any questions about assessment rules, you can find out more here. Personal Mitigating Circumstances If personal mitigating circumstances may have affected your ability to complete this assessment, you can find more information about personal mitigating circumstances procedure here.
Reassessment	If you fail your assessment, and are eligible for reassessment, you will be required to attempt this assessment again, talking account of the feedback you have been given. Your assessment is not eligible for in year retrieval.

Free Sample

International Financial Management

SOLUTION.PDF

Learning Outcomes to be assessed (from module spec.)

1. To examine the impact of such factors as exchange rates, inflation rates and interest rates on the performance of firms and to assess their significance in decision making in an international market/global context 2. To critically evaluate principles and practices guiding financial

management of the multinational enterprise 3. To explore factors that differentiate multinational from domestic financial

management 4. To devise a risk management strategy to measure and hedge against variation in global financial market prices including financial crises 5. To prepare students for the high risk high return environment of

international finance Details of the task

As specified

Assessment criteria

Level 7 Outstanding 90-100% Excellent 80-89% Very good 70-79% Good 60-69% Satisfactory 50-59% Unsatisfactory 40-49% Inadequate 30-39% Poor 20-29% Very poor 10-19% Extremely poor 0-9%

RKC 2017_18

International Financial Management

Notes:

• t most play a minor part in your answers. • The word limit is 3000, marks awarded for each section are an approximate

indication of the number of words appropriate for the requirement (e.g. 10 marks 300 words or 30 words per mark).

• Make sure that you provide FULL ANSWERS to the question that CLEARLY

EXPLAIN your answer to the question. A Your answers are marked in accordance with the University’s grade descriptors as

distributed during the course taking into account that your answers are under assignment conditions.

• Pay particular attention to the regulations on plagiarism.

• We are assessing your ability to develop your own explanations and evaluations.

Referencing should answers without an adequate explanation will receive a fail mark.

Answers that make unreasonable assumptions will be penalized

Part A Please answer ALL questions in this section

Note that this paper uses the standard notation for exchange rates, for example EURUSD 1.1 means “$1.1 for 1 euro”

1. a. Calculate to 4 decimal places the new exchange rate after a 2% increase in

the value of the dollar given a current exchange rate of EURUSD 1.1

(6 marks) b. Given the following exchange rates calculate the GBPEUR rate to 4 decimal

places.

EURUSD 1.1043 GBPUSD 1.2970

(6 marks) c. Explain the relationship between your answer to part b of this question and

triangular arbitrage. (6 marks)

2. Consider the following data:

Date Exchange rate January 2017 EURUSD 1.100 December 2017 EURUSD 1.144 Take the US dollar as the home currency

a. According to Purchasing Power Parity which currency area should have had the

higher rate of inflation in 2017 and by how much?

(6 marks) b. If inflation in the US were 3% higher than in the euro area, calculate the change

in the real value of the dollar. What are the implications of this change?

(6 marks) c. What are the implications of a change in the real exchange rate of a currency?

(6 marks) d. Explain why you would expect interest rates in the US to be higher than in the

euro area.

(6 marks) e. Explain why you would expect there to be no difference in the interest rates of

government bonds of any two countries in the euro area and also explain why in practice there are differences.

(8 marks)

Part B please answer TWO questions only from this section

3. Compare and contrast country risk analysis with exchange rate volatility.

(25 marks) 4. MNCs promote globalization. Is this a force for good or bad? Discuss.

(25 marks) 5. XYZ plc has been offered the following quotes for options on the dollar given a

current market price of 60 pence:

Strike price of dollar in pence Call premium Put premium 1 year 1 year 62 6.9 3.0 64 5.9 3.8 66 4.8 4.5 67 4.5 5.1 a. Calculate the net payout from a purchased call option at a strike price of

67 pence for the following possible maturity prices 55p, 60p,65p,70p,75p. (6 marks) b. Calculate the net payout for a written put option at 66p for the following possible

maturity prices: 55p, 60p,65p,70p,75p.

(6 marks) a. Calculate the total cost of the dollar if the MNC were to implement part a and part

b of this question for the following maturity prices: 55p, 60p,65p,70p,75p .

(6 marks) b. Outline the advantages and disadvantages of purchasing a call at 67p and

writing a put at 66p for a MNC importing from the US.

(7 marks)

6. Pico plc has borrowed heavily in euros and is worried about increasing interest rates in the eurozone. The Finance Director suggests that Pico plc should sell futures on French bonds (known as OATs or Obligations Assimilables du Trésor).

a. Explain why selling a futures contract on French bonds would

reduce the effect of an increase in euro interest rates.

(3 marks)

b. Pico sells a futures contract on bonds for €1,010 calculate the daily

payments and receipts on the futures contract given the following bond prices:

Day 1 Day 2 Day 3 Day 4 Day 5

€1,010 €1,005 €1,001 €1,006 €1,009

(4 marks)

c. Explain why the market insists on daily settlement. (3 marks)

The Finance Director also offers two alternatives:

d. One alternative is to engage in an interest rate swap. Explain how

this might work.

(4 marks)

e. The other alternative is to purchase a PUT contract on euro

denominated bonds.

Calculate the net profit or loss per unit on a put option contract with a strike price of €1,008 with a premium of €4.00 for the following maturity prices:

€985, €1,000, €1,015 and €1,020

(8 marks)

f. Explain how the option contract in part e protects against interest

rate rises and how this form of protection differs from the futures contract.

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