Marketing Dissertation Topic ideas

Example Marketing Dissertation Topic 1:

Overcoming diversity: The marketing of New Orleans as a tourist destination after Hurricane Katrina - an investigation

Topic Description :The devastation that was brought forth because of Hurricane Katrina, was catastrophic.

Example Marketing Dissertation Topic 2:

Branding and consumer behaviour - A comparative analysis of Pepsi and Coke

Topic Description :With constant changes of choices in consumers, a separate investigation now popularly known as consumer behaviour analysis was devised during the early 1960’s.

Example Marketing Dissertation Topic 3:

Repositioning fresh fruit sales within Tesco; A marketing approach

Topic Description :In an event to attract more customer to expand the business, Tesco has rolled out some major strategy to give its store a facelift.

Example Marketing Dissertation Topic 4:

‘Feeding off low self-esteem to create a desire to purchase' - can this criticism of marketing as a business be critically sustained, particularly within an era of economic hardship: A literature based review.

Topic Description :The crux of making any marketing strategy successful is to devise a monovalent craving among the highly potential customers.

Example Marketing Dissertation Topic 5:

The remarketing of personal debt as acceptable: A post 1980s phenomenon?

Topic Description :With cheaper lending rates being empowered to the people in the mind 1990’s, the phase of personal debts and the levels of bankruptcy is at an all-time high at present state

Example Marketing Dissertation Topic 6:

Developing new prices strategies for independent retailers in a period of fuel-based inflation.

Topic Description :Every time the fuel prices hike up, it has an adverse effect on the consumers. Right from the petrol stations to the goods to be purchased through transportation, all the prices get inflated.

Example Marketing Dissertation Topic 7:

Marketing the high street: A new challenge in British retailing?

Topic Description :The high and dry state of the British high street has now come in a full view thanks to the initiatives taken by the government. 

Example Marketing Dissertation Topic 8:

Garra rufa fish: A problem of marketing after health scares?

Topic Description :Keeping in mind the current changing trends that captivate people’s imagination, a new alternative therapy swept across UK in the past two years.

Example Marketing Dissertation Topic 9:

From failure to success; The changing marketisation of the Millennium Dome to the O2 arena: a lesson for 2012?

Topic Description :Since its inception, Millennium Dome, was a troubled venture. The concept was bought to reality by Peter Mandelson.

Example Marketing Dissertation Topic 10:

The reinvention of Brighton and Hove: From genteel seaside backwater to the ‘pink' resort of the south coast.

Topic Description :Brighton has always been a highly popular seaside tourist destination since the reign of Prince regent. Since then, the recent years have stripped this grubby and courteous façade to evolve into a trendy luxury resort that has now the inhabitation by gay and lesbian couple alike.