Digital marketing audit assignment help

Individual Assignment: Digital marketing audit assignment help

Individual report (50%)

For a company, organisation or charity* of your own choosing, please present a digital marketing audit.   

Absolute maximum word limit 2,500 [not a single word more]– this excludes the title page, graphs, tables, illustrations and an extensive bibliography.  Please do not use appendices. 

Double line spacing, font size 12, 

Anonymous marking: Please do not write your own name on the paper.

Marking criteria and recommended report structure

INTRODUCTION

Title page, including accurate word count, student number and assignment title

(20%) Executive summary (Maximum one page)

BODY

(20%) Coherently articulated analysis of the company's digital marketing activities [do not be overly descriptive, address the question 'so what ?' clearly]

(20%) Effective use of a range of practical and theoretical concepts drawn from the module and wider reading are evidenced by accurate and frequent in text Harvard citations. [use, do not just explain or describe theory]

SUMMARY

(20%) Summary managerial recommendations.  What should the company consider doing differently?  (Maximum one page)

(10%) An extensive Harvard bibliography (Demonstrating wide and deep research 3+ pages for top marks)

(10%) Accurate spelling and grammar with an appropriate academic writing tone

* For this assignment you should look to find a company/organisation/entity that has some reasonable marketing funds and widen the scope of your analysis to go beyond just social media.  There is no right or wrong choice here, merely a desire to allow you to consider and analyse a more sophisticated marketing mix.  It could be your own organisation, one where you have access to marketing staff prepared to help (ethically) or one in an industry that you would like to work in the future.  Be strategic in your choice, noting the assignment is focussed beyond just social media. 

This assignment is deliberately quite open to encourage you to follow your passions, explore new areas and present compelling analysis.  There is no prescribed format or structure to follow or execute.  Good and great scholarship will shine through and be rewarded.  

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