task-BSBINM601

Solution.pdf

Task overview and context You receive an email from Nancy Tooket, Managing Director: Retail Operations, BizOps Enterprises Subject: Company profile and branding update Hello, As discussed at our recent management meeting, BizOps Enterprises has decided that it is time to 

aim/ objective 

refresh particularly its brand in the and retail increase arm of the the company profile with a view to increasing market share, 

organisation. Currently we have 33 per cent of the market; Lamarck has 38 per cent; Apollo has 15 per cent; Fergusson’s has 9 per cent; and smaller businesses make up the rest. Recently, there have been some issues with our current approach identified through anecdotal issue 

information. The problem appears to be a lack of innovative ideas to project our brand, resulting in loss of potential customers and declining market coverage. We know that there is room for improvement in how we are perceived in the market place. We already have a few ideas but it would be good to know what the current perception is – from our existing customers and also from potential customers. I would like to get ideas from our staff as well. As our marketing manager, could you please conduct some research and let us know a bit more about the following so we can think about how we should move forward: 

• Current perceptions of BizOps Enterprises 

• Best practice in the use of logos and branding activities 

• What other businesses are doing in this area Refer to the ‘Project Instructions’ section that follows for details of the tasks you are required to complete. Regards, Nancy Tooket Managing Director: Retail Operations 

You will need to access and read the following BizOps Enterprises documents, policies and templates to familiarise yourself with the scope of the organisation’s operations: 

• Company profile 

• Company business plan 

• Organisation operational plan 

• Information management policy 

• Confidentiality policy 

• Privacy policy 

• Communication plan template 

• Risk management plan template 

• Collected staff data 

• Collected customer data 

• Sales report 

Project instructions Section 1: Obtain information on business issues Task One Prepare a report that gathers business information needed for informed decision-making in BizOps. As part of the report, you will need to do the following: 

a. Access the collected staff data and collected customer data using the provided weblink. This data was collected by a series of surveys seeking opinions on branding and marketing issues. You may include information collected via such other methods as staff performance appraisal feedback forms, focus groups and customer perception reports. b. Review the sales report attached in Annex . You may consider such other business 

performance data as market share and information gathered via third-party reports. c. Identify, define and analyse business problems and issues, such as financial, operational, 

cultural and behavioural issues. d. Identify information required to reach a decision on problems/issues, such as reviewing staff 

survey evaluations to address staffing issues. e. Test information for reliability and validity and reject where contradictory or ambiguous. 

Task Two You will be observed verbally communicating with stakeholders from formal and informal networks. This may include organising a brainstorming session with colleagues or consulting with an industry network in a meeting. As part of the communication you need to do the following: 

a. Gather corporate knowledge and other information that is not held in formal systems, such 

as knowledge of internal processes. b. Review the information that has been provided, such as by consulting with managers and 

team leaders. 

Section 2: Analyse the information Task Three 

Prepare a report that analyses and reviews the information and knowledge collected in Task One. As part of the report, you will need to do the following: 

Identify the objectives of the information analysis and ensure they are clear, relevant and consistent with the decisions required. 

Analyse the information to identify patterns and emerging trends, and interpret the information to determine cause and effect of the trends. 

V 

Undertake statistical analysis, sensitivity analysis and other techniques to draw conclusions based on the information and knowledge. The analysis must be selected from the following methods: 

• correlation calculations 

• short- to medium-term trend analyses 

• long-term trend analysis 

• dynamic programming 

• linear programming 

• queuing theory 

• simulation 

• transportation methodology 

• regulation analysis 

• probability assessments. 

Task Four 

Ensure documentation reflects a logical approach to evaluate evidence and draw conclusions, such as making sure documentation is clear, realistic and relevant. 

Task Five 

Outline any necessary adjustments to the management information systems or decision support systems to make sure they meet the information-processing objectives. 

Section 3: Make decisions on the business issues identified 

Task Six 

ANNEX IV 

Write a report outlining the decision-making process to address the identified business issues. As part of the report, you will need to do the following: 

a. Review whether sufficient valid and reliable information/evidence is available to support a 

decision. 

b. Use a risk matrix to evaluate whether risk management plans are appropriate to determine 

an acceptable course of action. 

c. Identify and recommend appropriate quantitative methods to assist decision-making, 

such as data modelling, cost–benefit analysis, break-even analysis and a feasibility study. 

d. Consult with specialists and other relevant groups and individuals in the decision-making 

process. This consultation meeting will be observed. 

e. Outline how the group/individual making decisions has the authority to do so. 

f. Outline how decisions are made in a timely manner, and in accordance with BizOps’ 

guidelines, procedures, objectives, values and standards. 

Section 4: Disseminate information to the organisation 

Task Seven 

Prepare a communication plan that outlines how information will be disseminated to the relevant groups throughout BizOps. You must do the following: 

a. Ensure advice/information needs are documented and are specific to location, format 

and time line requirements, such as following confidentiality procedures. 

b. Ensure regular updates of document information and databases, and that procedures 

exist for updating databases. 

c. Ensure the design and test systems meet information requirements of decision makers, such 

as by developing a flowchart for the range of components in the knowledge management system. 

d. Ensure information is up-to-date, accurate, relevant and sufficient for the recipient, such as 

by checking how the information will be used. 

e. Adhere to confidentiality/privacy policies when transmitting or releasing information and 

advice. 

f. Utilise technology that provides optimum quality and efficiency, such as by assessing the 

suitability and capabilities of different technologies. 

g. Maintain corporate knowledge and ensure security in relation to storage and retrieval of 

information, such as using data protection strategies. 

h. Regularly review and update communication plans by outlining a schedule for review. 

Task Eight 

You will be observed verbally disseminating information to stakeholders and specialists in a formal situation using the communication plan you developed, such as in a meeting using language, tone and pace appropriate for the audience and the purpose of the session. 

The final documents you submit for assessment will be assessed using the project criteria provided. All project criteria outlined must be covered satisfactorily for Part B to be completed satisfactorily. You must complete the project unassisted by the assessor or other personnel but may refer to reference material as needed. 

Annex 

II 

Peer Review Form 

Name: Date: 

Use this peer review form to provide feedback to your colleague’s role-play performance. Please rate their performance in terms of the items listed below with applicable comments where necessary and return the form to your colleague upon the completion of the presentation. 

Fair Good Excellent 

1. The performance was organised according to the selected 

enterprise’s plans, policies and procedures. 

2. The information was presented in a logical manner with 

insights into managing knowledge and information. 

3. The language used was clear and concise. 

4. The performer had good eye contact with the audience 

and used positive body language. 

5. The performer listened to questions and answered 

appropriately. 

Comment (if any) 

Annex II 

I 

You can use the templates to complete Assessment B – Project. You may customise these documents to suit your needs. 

Communication plan template 

Objective: 

Relevant stakeholders (managers, clients, teams, etc.) 

Required resources (location, equipment, etc.) 

Dissemination methods (slideshow presentations, video conferencing, etc.) 

Information checked for accuracy, sufficiency, currency and relevance 

Location 

Dissemination methods 

Time line (Schedule/delivery date) 

Relevant policies/procedures 

Security/confidentiality status 

Outcomes/follow-up actions 

Documentation (hand-outs, presentation slides, statistical analysis, etc.) 

Risk management plan template 

Risk management plan 

Background: 

Context: 

Level of access and restrictions: 

Reporting requirements: 

Risk matrix 

Level of likelihood 

Level of impact 

1 (Insignificant) 

2 3 4 5 (Minor) 

(Moderate) 

(Major) 

(Catastrophic) 

A (Expected) Medium Medium High Extreme Extreme 

B (Probable) Medium Medium Medium High Extreme 

C (Possible) Low Medium Medium High High 

D (Improbable) Low Low Medium Medium High 

E (Rare) Low Low Low High Medium 

ANNEX IV 

Priority Risk Likelihood Impact Level of risk 

Risk action plan 

Risk description Priority Proposed 

controls 

Actions 

Resource required to 

requirements implement controls 

Costs Responsibilities Schedule 

Risk: 

Risk: 

Risk: 

Risk: 

Risk: 

Record-keeping procedures 

Updates Person responsible Date 

Risk register 

Lessons learned register 

Annex 

BizOps Enterprises sales report 

This sales report provides real-time data and information on BizOps’s sales performance from July to November. The following tables show: 

• the income statement 

• a breakdown of revenue provided by each sales channel 

• performance statistics for sales generated through eCommerce – specifically through BizOps’s website and online shopping. 

Income statement (profit and loss YTD) 

As at 20 November 

July August September October Month to date Year to date 

Actual Budget Actual Budget Actual Budget Actual Budget Actual Budget Actual Budget Variance 

Total income 

(sales) 11,023,000 11,200,000 12,054,800 16,000,000 10,555,700 16,000,000 10,573,800 18,000,000 9,456,700 12,000,000 53,664,000 73,200,000 (19,536,000) 

Operating expenses 

Payments to 

suppliers 5,923,000 6,160,000 6,125,000 8,800,000 5,547,000 8,800,000 6,895,200 9,900,000 

5,230,000 V 

6,600,000 

29,720,200 40,260,000 (10,539,800) 

Rent 3,398,000 3,200,000 3,800,000 4,000,000 3,800,000 4,000,000 3,950,000 4,000,000 

3,000,000 2,900,000 17,848,000 18,200,000 

(352,000) 

Salaries and on 205,800 150,000 321,400 150,000 470,000 150,000 465,000 150,000 314,600 100,000 1,776,800 700,000 1,076,800 

costs 

Marketing costs 64,000 50,000 64,200 50,000 68,500 50,000 68,000 50,000 42,700 35,000 307,400 235,000 72,400 

Travel and accommodation 

25,900 25,000 25,800 25,000 24,300 25,000 21,000 25,000 16,000 17,000 113,000 117,000 (4,000) 

IT and communication 

22,000 24,000 23,100 24,000 23,900 24,000 23,500 24,000 16,000 16,000 108,500 112,000 (3,500) 

Administration 24,800 19,500 26,100 19,500 15,000 19,500 17,500 19,500 15,000 13,000 98,400 91,000 7,400 

Consumables 18,900 15,000 13,600 15,000 17,200 15,000 23,000 15,000 10,700 10,000 83,400 70,000 13,400 

Staff-related expenses 

401,900 403,000 402,000 403,000 402,000 403,000 402,000 403,000 265,000 265,900 1,872,900 1,877,900 (5,000) 

Depreciation 10,048 10,075 10,050 10,075 10,050 10,075 10,050 10,075 6,625 6,648 46,823 46,948 (125) 

Total operating 

expenses 10,094,348 10,056,575 10,811,250 13,496,575 10,377,950 13,496,575 11,875,250 14,596,575 8,816,625 10,063,548 51,975,423 61,709,848 (9,734,425) 

Earnings before interest and tax (EBIT) 

928,653 1,143,425 1,243,550 2,503,425 177,750 2,503,425 

(1,301,450) 3,403,425 640,075 1,936,453 1,688,578 

11,490,153 (9,801,575) 

Sales channel breakdown 

As at 20 November 

July August September October Month to date Year to date 

Actual Budget Actual Budget Actual Budget Actual Budget Actual Budget Actual Budget Variance 

Sales channels 

Retail stores $5,500,220 

$7,580,000 

$5,109,800 $8,600,000 

$5,109,800 $8,600,000 

$5,670,000 

$5,670,000 

$5,670,000 

$9,000,000 

$9,000,000 

$9,000,000 

$9,000,000 

$6,433,700 

$6,433,700 

$6,433,700 

$6,433,700 

$6,433,700 

$9,500,000 

$9,500,000 

$9,500,000 

$9,500,000 

$9,500,000 

$9,500,000 

$5,576,200 

$5,576,200 

$5,576,200 

$5,576,200 

$5,576,200 

$5,576,200 

$5,576,200 

$9,240,000 

$9,240,000 

$9,240,000 

$9,240,000 

$9,240,000 

$9,240,000 

$9,240,000 

$9,240,000 

$28,289, 920 

$28,289, 920 

$28,289, 920 

$28,289, 920 

$28,289, 920 

$28,289, 920 

$28,289, 920 

$28,289, 920 

$28,289, 920 

$43,920,000 

$43,920,000 

$43,920,000 

$43,920,000 

$43,920,000 

$43,920,000 

$43,920,000 

$43,920,000 

$43,920,000 

$43,920,000 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

($15,630,0 80) 

Wholesale division 

$1,350,000 

$2,000,000 

$2,000,000 

$1,470,000 $2,000,000 

$1,470,000 $2,000,000 

$1,470,000 $2,000,000 

$1,007,650 

$1,007,650 

$1,007,650 

$1,007,650 

$2,000,000 

$2,000,000 

$2,000,000 

$2,000,000 

$2,000,000 

$1,265,000 

$1,265,000 

$1,265,000 

$1,265,000 

$1,265,000 

$1,265,000 

$2,600,000 

$2,600,000 

$2,600,000 

$2,600,000 

$2,600,000 

$2,600,000 

$2,600,000 

$984,000 $2,380,000 

$984,000 $2,380,000 

$984,000 $2,380,000 

$984,000 $2,380,000 

$984,000 $2,380,000 

$984,000 $2,380,000 

$984,000 $2,380,000 

$984,000 $2,380,000 

$6,076,650 

$6,076,650 

$6,076,650 

$6,076,650 

$6,076,650 

$6,076,650 

$6,076,650 

$6,076,650 

$6,076,650 

$10,980,000 

$10,980,000 

$10,980,000 

$10,980,000 

$10,980,000 

$10,980,000 

$10,980,000 

$10,980,000 

$10,980,000 

$10,980,000 

($4,903,350) 

($4,903,350) 

($4,903,350) 

($4,903,350) 

($4,903,350) 

($4,903,350) 

($4,903,350) 

($4,903,350) 

($4,903,350) 

($4,903,350) 

($4,903,350) 

Website sales $2,340,000 

$700,000 $3,549,000 $700,000 $1,750,000 

$760,000 $520,000 $800,000 $230,000 $700,000 $8,389,000 

$760,000 $520,000 $800,000 $230,000 $700,000 $8,389,000 

$3,660,000 

$3,660,000 

$3,660,000 

$4,729,000 

$4,729,000 

$4,729,000 

$4,729,000 

eCommerce resellers 

$650,000 $700,000 $820,000 $700,000 $790,000 $760,000 $760,000 $800,000 $780,000 $700,000 $3,800,000 

$3,660,000 

$3,660,000 

$140,000 

$140,000 

$140,000 

Outbound sales $452,380 $700,000 $372,000 $700,000 $328,000 $760,000 $680,000 $800,000 $560,000 $700,000 $2,392,380 

$3,660,000 

($1,267,620) 

($1,267,620) 

TV shopping channel (Australia) 

$600,000 $700,000 $574,000 $700,000 $780,000 $760,000 $704,560 $800,000 $850,000 $700,000 $3,508,560 

$3,660,000 

$3,660,000 

($151,440) 

($151,440) 

($151,440) 

TV shopping channel (Asia) 

$130,400 $700,000 $160,000 $700,000 $230,050 $760,000 $210,540 $800,000 $476,500 $700,000 $1,207,490 

$3,660,000 

$3,660,000 

($2,452,510) 

($2,452,510) 

($2,452,510) 

Total sales $11,023, 000 

$11,200, 000 

$12,054,800 

$12,054,800 

$16,000, 000 

$16,000, 000 

$16,000, 000 

$10,555,700 

$10,555,700 

$10,555,700 

$10,555,700 

$16,000,000 

$16,000,000 

$16,000,000 

$16,000,000 

$16,000,000 

$10,573, 800 

$10,573, 800 

$10,573, 800 

$10,573, 800 

$10,573, 800 

$10,573, 800 

$18,000, 000 

$18,000, 000 

$18,000, 000 

$18,000, 000 

$18,000, 000 

$18,000, 000 

$18,000, 000 

$9,456,700 

$9,456,700 

$9,456,700 

$9,456,700 

$9,456,700 

$9,456,700 

$9,456,700 

$9,456,700 

$12,000, 000 

$12,000, 000 

$12,000, 000 

$12,000, 000 

$12,000, 000 

$12,000, 000 

$12,000, 000 

$12,000, 000 

$12,000, 000 

$53,664, 000 

$53,664, 000 

$53,664, 000 

$53,664, 000 

$53,664, 000 

$53,664, 000 

$53,664, 000 

$53,664, 000 

$53,664, 000 

$53,664, 000 

$73,200,000 

$73,200,000 

$73,200,000 

$73,200,000 

$73,200,000 

$73,200,000 

$73,200,000 

$73,200,000 

$73,200,000 

$73,200,000 

$73,200,000 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

($19,536,0 00) 

eCommerce performance statistics (July–November) 

July August September October November 

Actual Target Actual Target Actual Target Actual Target Actual Target 

Key performance indicator (KPI) 

Total visits to site 939,760 300,000 1,473,289 300,000 1,742,985 300,000 861,048 400,000 630,529 300,000 

Page views 4,609,300 1,500,000 6,748,000 1,500,000 8,348,350 1,500,000 4,396,030 1,500,000 2,905,000 1,500,000 

New visitors 690,560 200,000 1,130,200 200,000 1,058,230 200,000 264,930 200,000 259,460 200,000 

New customers 25,485 6,000 49,285 6,000 17,249 6,000 3,859 6,000 4,448 6,000 

Cart abandonment rate 27% 60% 26.5% 60% 89% 70% 86.4 60% 83.7% 60% 

Customer service open cases 

14 10 27 10 78 10 135 10 171 10 

Average transaction value 

 

 

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